Hello everyone,
As per Laura's suggestion on LinkedIn, sending the info about my co-speaker here as Pentabarf doesn't enable me to do so (yes, this is a feature request!).
I have submitted our talk (Balancing the Brand and the Value: How To Be Perceived As A Community-Focused & Community-Driven Company while Achieving Your Business Goals) on my behalf, however, I believe that I should specifically point out that this is a joint talk from two speakers, myself and Martina Pocchiari, a PhD Candidate at Erasmus Research Institute of Management (ERIM).
Speaker bio for Martina:
Martina Pocchiari is a Phd Candidate in Empirical Quantitative Marketing in the marketing group at the Rotterdam School of Management, Erasmus University.
In her research projects, she investigates the determinants of individual engagement in brand and consumer communities, and the effect of exposure to fake news on the consumption of informative and accurate content.
In order to address these issues, she integrates methods and tools from causal inference, machine learning, network analysis, and experimental economics.
Martina's list of talks given:
2019
- EMAC Doctoral Colloquium. "The Impact of Community and Activity Characteristics on Active Participation: Evidence from Meetup.com". Hamburg, May 27-31 2019.
- PhD Roundtable Marketing Effectiveness Through Customer Journeys and Multichannel Management. "The Impact of Community and Activity Characteristics on Active Participation: Evidence from Meetup.com". Bologna, June 16-18 2019.
- INFORMS Marketing Science. "The Impact of Community and Activity Characteristics on Active Participation: Evidence from Meetup.com". Rome, June 19-22 2019.
Please feel free to contact Martina directly as needed (she's CC'd here).
Having shared this, I finally feel that our submission has been completed with the equal portion of attention given to both speakers, not just the one who submitted a talk :)
Have a good rest of your week, everyone!
Thank you for your attention!
All the best,
Anastasia 'Stacy' Raspopina,
Communications Manager @ ProxySQL